Truth · Recovery · Progress

Every ErrorHas an Answer.

When a business decision goes wrong, money is lost, or a venture stalls — Errored Coin is the advisory you call. Not to be judged. Not to be sold something. To understand precisely what happened and find the clearest path back.

Begin Your Recovery  → Explore Services
errored.co.in · An initiative by Aadi Projects · Pune, India · [email protected]
35,567
MSMEs shut down in FY 2024–25 — nearly double the year before
93%
of retail F&O traders in India lose money — SEBI's own data
2 Lakh
grocery and neighbourhood shops closed in one year — each one a family's livelihood
0
dedicated advisory platforms built for business owners after the error — until now
The Gap We Fill

Built for the Moment After the Mistake.

Every advisory firm in India is built for one direction — forward and upward. Nobody is built for the person who arrives after something went seriously wrong.

The grocery shop owner who lost 60% of his trade to quick commerce and doesn't know whether to fight, pivot, or close — he has nowhere to call.

The founder who burned through ₹2 crore in 14 months and cannot explain to herself what happened — she has nobody to call.

The family business declining for three years while every member blames someone else — they have no independent voice.

Who We Serve

From the Corner Shop
to the Boardroom.

The absence of honest recovery advisory affects every size and stage of Indian business.

01
Grocery & Local Shops
Neighbourhood grocery stores, restaurants, medical shops — facing quick commerce or organised retail with no roadmap forward.
02
Freelancers & Solo Professionals
Independent professionals who lost anchor clients, underpriced their work, or built a business on one relationship that ended.
03
Startup Founders
Early and growth-stage teams who burned through funding, lost a round, or built something the market quietly rejected.
04
Property & Real Estate
Investors and developers stuck with a bad deal — delayed projects, falling values, illiquid assets, or wrong-timed decisions.
05
Family-Run Businesses
Second and third generation businesses where the old model stopped working and internal disagreement is paralysing action.
06
Individual Investors
Salaried professionals who lost capital in F&O, mutual funds, crypto, or unsuitable schemes — and don't understand why.
07
SMEs & Mid-Size Companies
Companies of 10–500 people facing a crisis that internal management is too close to the situation to diagnose clearly.
08
Large Corporates & MNCs
Organisations where a division has underperformed and internal reporting is filtered by hierarchy and self-interest.
All Eight Segments  →
The Error Framework

Six Errors.
Every Business Has Made One.

The same failure patterns appear again and again across every industry. Naming the error correctly is the first step to correcting it.

Cash Error
Money ran out before the business could breathe
The business spent faster than it earned. Nobody tracked the cash. Revenue and profit were confused.
"We were doing ₹4 lakh a month. We were spending ₹6 lakh. We didn't notice for five months."
Market Error
Built or sold something the customer didn't want
The product was never validated against real willingness to pay. Or the market shifted and the model was never updated.
"200 people said they would use it. When we launched, 12 actually paid."
Trust Error
The wrong person was given trust they had not earned
A business partner, employee, financial advisor, or vendor was trusted before that trust was verified.
"My business partner took ₹34 lakh out of our joint account. There was no formal agreement."
Timing Error
Right idea, right product — wrong moment
Entered a market at its peak. Expanded at exactly the wrong point in the economic cycle. Waited too long to close what was over.
"We expanded to three cities in early 2022. By mid-2022, our core market contracted."
Paperwork Error
A document became a serious problem
A missed filing, a contract signed without reading, or personal liability accepted without understanding the exposure.
"I signed a personal guarantee in 2020. The business closed in 2022. I owe ₹28 lakh I didn't know I owed."
Panic Error
A decision made under stress that made things worse
Sold at the bottom. Closed a business that could have survived. Agreed to bad terms under pressure. Biology, not weakness.
"The market fell 18%. I sold everything. It recovered 22% in four months. I locked in the loss."
Deep Dive Into All Six  →
What We Do

Four Services.
One Direction.

A clear progression from diagnosis to stability to recovery to disciplined re-entry.

01
Health Check
A 90-minute panel session that examines your full situation. No judgment. A written diagnosis in plain language — the error type named, what can be recovered, what must be released.
What you receive
  • 90-minute session with relevant experts
  • Written error diagnosis in plain language
  • Error type identified precisely
  • Realistic options set out honestly
  • Recommended next step — your decision
02
Loss Control
Before rebuilding, stop the ongoing damage. Identify every active drain and build a sequenced plan to stop the bleeding before recovery begins.
What we address
  • Active financial and operational losses
  • Debt structure and compounding exposure
  • Vendor and contract obligations
  • Cash preservation and runway extension
  • Sequenced plan — what to stop first
03
Recovery Roadmap
A personalised 6–24 month plan for your specific situation — your remaining assets, your tax position, your family obligations, your realistic options. Specific steps, in plain language.
What you receive
  • Personalised 6–24 month plan
  • Tax and compliance integration
  • Capital reallocation guidance
  • Scenario planning included
  • Shareable with family and advisors
04
Guided Re-Entry
Once stable, we walk alongside you as you build again — with guardrails. Panel access before major decisions. Co-investment alongside our founding circle where appropriate.
What's included
  • Ongoing panel access for decisions
  • Quarterly progress review
  • Co-investment alongside the circle
  • Sector-specific deal flow
  • Circle membership — recovered founders
Full Services in Detail  →
How It Works

What Happens When
You Reach Out.

1
You write to us
One email to [email protected]. Describe your situation. No format needed.
2
We listen first
A real 90-minute conversation. No selling. No judgment. The panel maps what happened.
3
You receive clarity
Within days — a written diagnosis in plain language. The error named. Options set out honestly.
4
You choose next
Some need only the diagnosis. Others want the full recovery plan. No pressure toward either.
5
You rebuild
Those who recover through Errored Coin return as circle members with hard-won judgment.

"In any system — a machine, a codebase, a business — an error message is the most useful output that system can produce. It tells you precisely what broke and where. The error is not the failure. It is the signal that makes recovery possible."

— Founding philosophy  ·  Errored Coin  ·  Pune, India
Expert Panel

Multiple Lenses.
One Complete Picture.

Business errors have a financial layer, a legal layer, a behavioural layer, and a sector layer. The panel brings all of them together.

Business Advisory
Business Advisor
Operational pattern recognition across decisions, timing, and team dynamics. Follows the actual sequence of events — not the stated intention.
Financial & Tax
Chartered Accountant
Tax exposure, balance sheet forensics, GST errors, and financial trail analysis. Follows the money trail to the number the owner hasn't faced.
Legal & Structural
Legal Advisor
Contract errors, missed obligations, dispute options, debt restructuring. Maps what can still be done — not what should have been done.
Investments & Capital
Investment Specialist
Portfolio errors, market timing, F&O and mutual fund losses. Understands how investors actually behave — not the textbook version.
Mindset & Decisions
Behavioural Advisor
Decision-making under stress and panic response analysis. Once the error is named without judgment, the shame dissolves and thinking clears.
Industry Knowledge
Sector Expert
Industry-specific context from practitioners. Brought in per case — when the sector context changes the diagnosis entirely.
About the Panel  →
Our foundation
An Initiative by Aadi Projects
Built by the principals of Aadi Projects — a boutique management consulting and capital advisory practice established in Pune in 2015. After a decade of working alongside businesses, one pattern became impossible to ignore: the advisory system in India is built entirely for the upward journey. The person navigating a serious error has almost nowhere honest to turn.
The connection between both
Recovery Leads to Rebuilding
Errored Coin and Aadi Projects serve different people entering from different doors. They feed each other naturally: someone who recovers through Errored Coin becomes ready for growth advisory, and a consulting engagement sometimes surfaces a situation that calls for an honest recovery diagnosis first.
About Us  →
Start Here

The First
Conversation
Counts.

You don't need a clean story. Just say something went wrong. That is enough to begin.

Write to Us  → View Services
Or email directly: [email protected]