About Errored Coin

Why This
Exists.

The Indian advisory ecosystem has been built entirely for the upward journey. Errored Coin was built for the moment no one else serves — when something has gone seriously wrong and the person in it needs clarity, not comfort.

The Gap We Found

A Problem at
Every Scale.

35,567
MSMEs closed in FY 2024–25 — almost double the previous year
93%
of F&O retail traders in India lose money — SEBI data, 2024
2 Lakh
grocery and neighbourhood stores closed in one year under pressure from quick commerce
0
dedicated platforms built for any of these people after the loss

Behind each of these numbers is a person with questions that nobody in the Indian financial and advisory system is designed to answer. Not the bank — which wants collateral before it helps. Not the CA — who does compliance but not recovery. Not the consultant — whose fees are built for large organisations. Not the finfluencer — who has a course to sell. Errored Coin was built because this gap is not a niche. It is the mainstream experience of the Indian economy at the moments when it matters most.

The Founding Philosophy

An Error Is Not
the End of the Story.

"In any system — a machine, a codebase, a supply chain, a business — an error message is the most useful output that system can produce. It tells you precisely what broke and where. The error is not the failure. It is the signal that makes recovery possible. The only error that leads to permanent failure is the one that is never read correctly. Every other error is recoverable — with the right diagnosis, at the right time, by people honest enough to say what they see."

— Founding philosophy  ·  Errored Coin  ·  Pune, India  ·  2026
How We Work

The Four Things We
Never Compromise On.

Honesty over comfort
We say what we see, not what is easy to hear
The advisory relationship is only worth having if the advice is honest. Every situation we engage with produces a written diagnosis that reflects our genuine assessment — including the parts that are difficult to say. We do not soften findings to protect the relationship. We do not overstate recovery prospects to secure a further engagement. What we see is what we say.
No product to sell
Our only obligation is an accurate diagnosis
Every advisory relationship carries the structural risk that the advice reflects what the advisor has to sell. We carry no financial product, no fund to place capital into, no commission structure from any recommendation. Our engagement fee is fixed and agreed before the work begins. What you receive is analysis — not a sales process wearing the clothes of analysis.
Practitioner judgment
Every panel member has operated in what they advise on
The people who advise on business recovery must have seen it from inside a business — not from a case study but from real operational experience with real stakes. The panel members who advise on financial errors have managed money professionally. Those who advise on legal situations have navigated them.
No judgment
The error is the starting point, not the verdict
The single biggest barrier to recovery is the shame attached to having made a serious mistake. Shame drives concealment, impulsive action, and delay — all of which make recovery harder. The panel's engagement begins from the position that the error was made by a person operating with the information and emotional state they had at that moment. Understanding the error is not the same as judging the person who made it.
Our Foundation

The Advisory Background
Behind This Work.

An initiative by
Aadi Projects
Management Consulting & Capital Advisory
Pune, India  ·  Est. 2015
Errored Coin was built by the principals of Aadi Projects — a boutique management consulting and capital advisory practice established in Pune in 2015. Over a decade of working with businesses across sectors and stages, a consistent pattern became clear: the advisory system in India is built entirely for the upward journey. The client arriving at their worst moment — navigating a serious error, sitting with a loss, trying to understand what went wrong — has almost nowhere honest to turn.

Errored Coin and Aadi Projects serve different people entering from different doors. They feed each other naturally: someone who recovers through Errored Coin becomes ready for growth advisory, and a consulting engagement sometimes surfaces a situation that calls for an honest recovery diagnosis first.

Values in Practice

Three Commitments in
Every Engagement.

01
Clarity before action
We will not recommend a course of action until the diagnosis is complete. Most recovery efforts fail not because of lack of effort but because they begin from an incorrect diagnosis. The discipline to understand clearly first is what makes the action effective.
02
Honest about limits
We are transparent about what is outside our capability or mandate. If a situation requires a specialist we do not have, we say so. If our honest assessment is that the options are more limited than the client hopes, we say that too. Honesty about limits is part of honesty about the situation.
03
The client's decision
We provide diagnosis, analysis, and a roadmap. We do not make decisions for our clients. Every engagement ends with the client in possession of a clear picture and a recommended next step — and the full freedom to decide whether to take it, modify it, or reject it entirely.

One Email. No Forms. No Process.

Write to [email protected] and describe your situation briefly. We will respond directly.

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